Case Studies

Video Games

Skate 3
Angry Birds


Music

Youtube - UKF Music





History

Luke Hood created his Youtube Channel UKF to share music with friends while studying at University of West England (Bristol) in 2009.As his subscriber base began to grow, he started to focus on the music channels and expanding the UKF brand. UKF never paid for advertising, relying on its subscribers to share the music through various social media sites. (Convergence) The brand has since sold half of its ownership to AEI Media who produce original content, hosts live events, and helps develop artists and brands. They produce critically acclaimed compilation albums with groups such as Drum and Bass Arena, This Is Dubstep, UKF Dubstep, UKF Drum&Bass and UKF Bass Culture. They manage the labels Get Darker, Pilot Records, Titan Records, and Inspected.

Convergence with other Websites

Consumers are able to share UKFs videos through other social networking sites, Significant as UKF dont have to advertise to gain a large consumer base, instead relying on consumers to share to their friends, (advertise for them)

"The secret to the channels' success is serving up what listeners want, rather than forcing a new format down their throats"'.

Ways to connect with UKF

Film Case Study | Lesson 10

HMV



changing stroes, films games and headphones on bottom flloor, used to just be music focused, music is now up top.

Youtube

How HD Has changed Online Media

The recent development of HD online streaming has been a massive hit to online consumers of video. Music videos and Game Reviews, Montages are able to be uploaded in HD format in great quality.

This increases the motivation for online piracy and copyright infringement, with \HD Youtube video converters which are able to download these full quality hd videos from youtube, as a file onto your comupter. This allows consumers to upload the same file, share and interact with more people online. Furthermore it gives consumers the powerful choice to be able to get the same quality video or music track from buying it of itunes,spotify or amazon. 

Evidence 

New Media Article | Lesson 8

Technological determinism

 Technological Determinism state that media technology shapes how we as individuals in a society think, feel, act, and how are society operates as we move from one technological age to another. 

Examples, Google being the power and control of information

• Dictionaries, thesauruses online
• Magazine, News, Books being consumed over the internet
• Social networking, people interacting on video games (Xbox Live, Steam)
• Music being shared, discussed visually (Youtube, Itunes, spotify and the convergence of these being linked with Facebook and Twiter)
• Music being listened, watched on Youtube, Spotify, Itunes. 

Convergence

Gaunletts famous quote 'The view of the internet and new digital media as an optional extra is replaced with the recognition that they have fundamentally changed the ways in which we engage with all media'.
Change in Consumer Behavior
Prosumers, we create videos and watch videos. Consumers are not only discussing, viewing and interacting with online media they are also creating it, marketing it, and discussing there own media developments

E.g,

Youtube videos, Con
Creating games
Apps being created

Web 2.0

'Allows us to make the media for ourselves - a media landscape defined by horizontal connection rather than vertical delivery'. This means people now are able to connect, and share information together rather than information being passed down from a source and shared. Instead the media is created by the consumer and consumed by the consumer.   

Lesson 6

Here is a level 1 grade answer which answers the question 'For media audiences, the internet has changed everything'

Section b media onlineage-16 marks from Media Studies

Points that are discussed.

• History of online media
• Mobile phones and the internet, apps
• Convergence of TV programs on internet
• Advertising
• Pornography, restrictions? positive or negative effect on society. Security on internet
• Forums Blogs allow for debate
• Online shopping

Key Terms Mentioned

• Convergence
• We Media

Points to consider

• We Media, not to do with question, only meant to talk about one thing
• Poor english language
• Points no developed
• No clear structure
• limited amount of terms used

http://uk.finance.yahoo.com/news/what-really-killed-hmv-jessops-and-blockbuster-180416602.html

HMV Administration

Lesson 4 - Pete's Blog Ideas

Link To Further Information

• How have online media developed? (change from the past)
• What has been the impact of the internet on media production? (does it allow more people to produce their own media? what effect has it had on mainstream media?)
• How is consumer behaviour and audience response transformed by online media, in relation to the past? (audiences and the difference the internet has made)
• To what extent has convergence transformed the media? (technology's impact- mobile devices, tv online, etc)

1. You MUST refer to at least TWO different media
2. You MUST refer to past, present and future (with the emphasis on the present- contemporary examples from the past five years)
3. refer to critical/theoretical positions

2)Talking about the future for this topic is easy- you can speculate about how your chosen examples might develop in the future- what next after facebook? what can you see happening with mobile media? how will traditional media cope with further spread of fast wireless connections?

Web Apps Play A Bigger Role In Daily Life

One major factor driving this trend is broad mobile Web access. Being able to access important documents or perform tasks on business applications from anywhere is a huge advantage to many users. A lot of opportunities are opening up for mobile workers, who will no longer be tied to a single location, or even a single computer.

Your OS Will Be Online

While your computer will still store some files, the future of the operating system will increasingly rely on Web-based files. In other words, without an Internet connection, your computer’s functionality will be severely limited.

Micro payments

The most prevalent current micro-payment systems are within MMORPGs (massively multi-player online role-playing games). These systems use credits that are usually a fraction of a dollar to buy and sell things in the game. There are numerous cases of people actually earning a living through these systems.

"PayPal defines micropayments as transactions of less than $12. Innopay considers it “a payment of very low value, often under a euro”. Francesco Burelli, of Value Partners, defines it as “an online or mobile, real-time or deferred, financial transaction below €5, which initiates the instantaneous delivery of a digital good”.

"One trend recognisable by anyone who plays smartphone games is the shift among developers towards a micro-payment system as an alternative to traditional subscription-based payment: providing the basic game for free, but requiring some features to be paid for with a micro-currency that is ultimately fed by real-life payments. You might download a racing game for no cost, but accessing better cars and extra tracks costs in-game money, bought for multiples of 69p – purchased one-click at a time, with no credit card anywhere to be seen. Within this model, the player can scarcely resist the upgrade purchases, et voilà: the game is monetised".

Microseries on the web

A really interesting phenomenon which the web has enabled is the microseries or online little TV series either on dedicated websites or on channels within youtube or other video sites.

Many microseries are built around comedy, frequently with an appeal to a niche audience, using lots of in-jokes, both visual and verbal. Online gamers are a particularly fruitful source, as can be seen in 'The Guild' much of which takes place in front of the computer screen. A whole set of characters has been developed , taking the programme through a number of series with quickfire wit and lots of gamer gags.

Lesson 3 - XKCD's Online Communities Map

Prompt Questions

How have online media developed?

What has been the impact of the internet on media production?

How is consumer behavior and audience response transformed by online media, in relation to the past?

To what extent has convergence transformed the media?

The map displays a variety of different website which can be considered to be online communities. The size of each site shows the representation of the mount of users for each business.

Music

We can see the map displays many music sites to which users can interact such as Youtube, music blogs,  whaler sound and snob sound. Music can also be consumed online through the many social networks such as Facebook and My-space. Both professional and amateur artists promote their music through these sites. Furthermore, Youtube allows you to share a particular music video with other social websites such as Twitter, Facebook and Blogspot.

Games 

The map also represents many different gaming formats. For example, social sites such as blogs, Viewing sites, such as Youtube and Machinima, and Online multiplayer sites such as WOW, Club Penguin. This has meant more games are played online compared to the past. Users have the ability to play against and communicate online with there friends and other users around the world.   

Key Terminology

The Long Tail: is a phrase coined by Chris Anderson, in 2004. Anderson argued that products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, but only if the store or distribution channel is large enough.

Tim Berners Lee:  is a British computer scientist, best known as the inventor of the World Wide Web.

Web 2.0:  A Web 2.0 site may allow users to interact and collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community, in contrast to websites where people are limited to the passive viewing of content. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies.  

File Sharing: the practice of making computer files available to other users of a network, in particular the illicit sharing of music and video via the Internet

Distribution: escribes the delivery of media content such as audio, video, software and video games, without the use of physical media usually over online delivery mediums, such as the Internet.

Remixing (On YouTube): When the creator gives you rights to download the video and change 'remix' there video, to Re-upload it. 

Film Piracy: The illegal recording or viewing of a film without purchasing the rights. 

Digital Technology And Change: 

Social And Networking: a dedicated website or other application which enables users to communicate with each other by posting information, comments, messages, images, etc..

Second Life: A virtual world on the Internet from Linden Research in which "residents" create an identity, meet people, buy land and build their own environment or purchase an existing one. It is a "massively multiplayer online role playing game" (MMORPG), but one that offers users total freedom to create and interact as if they were living another life. Playing the game requires a client download for Windows, Mac or Linux.

Convergence:  the combination of two or more different technologies in a single device. Taking pictures with a cell phone and surfing the Web on a television are two of the most common examples of this trend.

Convergence Culture: The bringing together of all media

Music downloads: 

Memes: "an idea, behavior or style that spreads from person to person within a culture.

Identify online:  is a social identity that an Internet user establishes in online communities and websites. It can also be considered as an actively constructed presentation of oneself.

Theme Ideas And Prompt Questions

Prompt Questions

How have online media developed?

What has been the impact of the internet on media production?

How is consumer behavior and audience response transformed by online media, in relation to the past?

To what extent has convergence transformed the media?

Brief Ideas

Games

How have online media developed?

Games online and being connecting with other people around the world, allows for downloading games and other media platforms.

How we find out about games, releases, leaks, news, gaming websites e.g machinima, IGN.

The way we watch games, Youtube, TV, Itunes, Vlogs other people reviewing games.


How is consumer behavior and audience response transformed by online media, in relation to the past?



Music