Key Terminology

The Long Tail: is a phrase coined by Chris Anderson, in 2004. Anderson argued that products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, but only if the store or distribution channel is large enough.

Tim Berners Lee:  is a British computer scientist, best known as the inventor of the World Wide Web.

Web 2.0:  A Web 2.0 site may allow users to interact and collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community, in contrast to websites where people are limited to the passive viewing of content. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies.  

File Sharing: the practice of making computer files available to other users of a network, in particular the illicit sharing of music and video via the Internet

Distribution: escribes the delivery of media content such as audio, video, software and video games, without the use of physical media usually over online delivery mediums, such as the Internet.

Remixing (On YouTube): When the creator gives you rights to download the video and change 'remix' there video, to Re-upload it. 

Film Piracy: The illegal recording or viewing of a film without purchasing the rights. 

Digital Technology And Change: 

Social And Networking: a dedicated website or other application which enables users to communicate with each other by posting information, comments, messages, images, etc..

Second Life: A virtual world on the Internet from Linden Research in which "residents" create an identity, meet people, buy land and build their own environment or purchase an existing one. It is a "massively multiplayer online role playing game" (MMORPG), but one that offers users total freedom to create and interact as if they were living another life. Playing the game requires a client download for Windows, Mac or Linux.

Convergence:  the combination of two or more different technologies in a single device. Taking pictures with a cell phone and surfing the Web on a television are two of the most common examples of this trend.

Convergence Culture: The bringing together of all media

Music downloads: 

Memes: "an idea, behavior or style that spreads from person to person within a culture.

Identify online:  is a social identity that an Internet user establishes in online communities and websites. It can also be considered as an actively constructed presentation of oneself.