New Media Article | Lesson 8

Technological determinism

 Technological Determinism state that media technology shapes how we as individuals in a society think, feel, act, and how are society operates as we move from one technological age to another. 

Examples, Google being the power and control of information

• Dictionaries, thesauruses online
• Magazine, News, Books being consumed over the internet
• Social networking, people interacting on video games (Xbox Live, Steam)
• Music being shared, discussed visually (Youtube, Itunes, spotify and the convergence of these being linked with Facebook and Twiter)
• Music being listened, watched on Youtube, Spotify, Itunes. 

Convergence

Gaunletts famous quote 'The view of the internet and new digital media as an optional extra is replaced with the recognition that they have fundamentally changed the ways in which we engage with all media'.
Change in Consumer Behavior
Prosumers, we create videos and watch videos. Consumers are not only discussing, viewing and interacting with online media they are also creating it, marketing it, and discussing there own media developments

E.g,

Youtube videos, Con
Creating games
Apps being created

Web 2.0

'Allows us to make the media for ourselves - a media landscape defined by horizontal connection rather than vertical delivery'. This means people now are able to connect, and share information together rather than information being passed down from a source and shared. Instead the media is created by the consumer and consumed by the consumer.