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Youtube - UKF Music
History
Luke Hood created his Youtube Channel UKF to share music with friends while studying at University of West England (Bristol) in 2009.As his subscriber base began to grow, he started to focus on the music channels and expanding the UKF brand. UKF never paid for advertising, relying on its subscribers to share the music through various social media sites. (Convergence) The brand has since sold half of its ownership to AEI Media who produce original content, hosts live events, and helps develop artists and brands. They produce critically acclaimed compilation albums with groups such as Drum and Bass Arena, This Is Dubstep, UKF Dubstep, UKF Drum&Bass and UKF Bass Culture. They manage the labels Get Darker, Pilot Records, Titan Records, and Inspected.
Convergence with other Websites
Consumers are able to share UKFs videos through other social networking sites, Significant as UKF dont have to advertise to gain a large consumer base, instead relying on consumers to share to their friends, (advertise for them)
"The secret to the channels' success is serving up what listeners want, rather than forcing a new format down their throats"'.
Ways to connect with UKF
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